I was invited by Euro RSCG to attend the event "Rendezvous clients 2011" in Paris, during which the station has presented its projects in the field of eco-mobility.
With initiatives to encourage carpooling or using the bike to take the train, the railway company now intends to provide its customers with "door to door in their travels, not just of" Station to Station ", with a view of "sustainable mobility". This is another step taken by the rail carrier, which had already expressed its interest in projects of alternative mobility.
Through its investment fund EMP (Eco-Mobility Partners) * SNCF is particularly associated with Green Cove 123envoiture.com site to view the station offers to carpool on the screens.From their mobile phones, passengers can also learn about offerings available to upcoming stops through the establishment of a mobile portal. This service is active in the Ile-de-France (Transilien in 347 stations) and Franche-Comté with TER.
Still in car, SNCF hopes to develop car-sharing. It was thus associated with the Languedoc-Roussillon and Modulauto to establish a formula combining B and car sharing in the cities of Narbonne, Montpellier and Nimes. With supply Modulauto Liberty, regional rail users benefit from a preferential tariff access to car-sharing - a device for car rental at very short (from one hour). This service is available for free service 24/24 and 7 / 7 with an RFID badge, modeled on the Velib '. This solution is also practical and environmentally friendly source of savings for its users. Indeed, the price includes both the fuel, insurance, maintenance and subscription to the parking space.
Another innovative experiment is conducted in Pau. In 2010, Pau has become the first city in France to integrate both bikes (IDEcycle) and cars (IDElib ') self-service. The urban transport network IDELE community Pau is now at the forefront of alternative modes of transport involving buses, cycling and car sharing. Twelve cars and 220 bicycles are available near transit lines, 24 hours on 24 and 7 / 7.
Still on car sharing, I had the opportunity to interact with Guillaume Pepy, CEO of SNCF.Just before his introduction, I asked him what he thought of the decision Autolib. Remember that the station was a candidate, with the RATP, Reviews and Vinci Park. His answer: "we do not know why Bollore has been chosen, but that's life. The station is at its disposal if it can do things together. The car sharing is going to develop electric cars and other Municipalities also have projects. "
Another example is the support of electric vehicles. SNCF starts installing catch charging on its car parks for the arrival of the first zero-emission models. The rail carrier has plans to develop specific seats in two Paris train stations to accompany the launch of a new taxi company electrical in the capital. It is the firm STEP (Society of Electrical Taxis Parisiens), to whom the funds EMP envisages a boost.
The train itself can become greener. Thus, under the project PLATHEE ("Platform for Hybrid Trains energy efficient and environment-friendly"), the SNCF has created with partners a concept of hybrid engine technology consists of several blocks: Diesel "clean" and a fuel cell that produce energy, ultracapacitors and batteries that store the energy (especially during downturns) and return it later, and a power manager that orchestrates automatically use different elements of production and storage. Gains were 20% in fuel consumption over long distances, 40% on operating cycles, and 85% parked.
Always in the context of sustainable development, the company wants to generalize an eco-design of its stations with "building fully integrated into the landscape, built with local materials, use of natural resources for heating and energy (wood, geothermal). SNCF is also working on the Smart Grid.
Finally, the station also plans to launch by end 2011, an eco-calculator "pocket. Developed with the prestigious MIT, he allows, for geolocation with a mobile phone, measuring in real time CO2 emissions on a given route, whatever the mode of transport (train, tram, bus, car, walking ...). This ambitious project is called "CO2GO. When launched, the application will then be enriched with additional features: proposed routes and alternative modes of transport associated with less "polluting" practical information about businesses, utilities, parking, tourism ...
* This fund supports Coruscant (solar panels on parking), Green Cove (carpooling), Lumeneo (electric vehicle), Phitech (guiding impaired people), Urban Cab (electric scooters, delivery) and VuLOg (operator for the geolocation electric vehicles).