GM wants to do interior design, quality Audi style

2011 Audi A8 Interior
Though this blogger is particularly fond of Audi, any person with even the slightest fascination in cars would agree that Audi reigns supreme when it comes to interior design and quality, and GM’s VP of Global Engineering, Karl Stracke, agrees. Though Stracke feels confident in the progress that GM has made with regard to interiors, he still would like to see the Motown automaker go further; something like Audi.
“We’re not yet at Audi quality,” he said. “I want to be at Audi quality. Audi is the benchmark for interiors.”
Stracke has been with GM for 30 years, all of which has been on the European side. He is responsible for many Opel models, and is the mind behind the last generation Saab 9-3. Staracke and his team are much more focused on interiors than past GM execs, and devote every Friday to driving cars on the proving grounds and checking out competitors models.

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